Queenstown Winter Olympics 2018
This is the main poster from a promotional campaign for Queenstown, New Zealand's bid to host the upcoming 2018 Winter Olympics. The intent of this campaign is to promote both the winter games to the world, as well as giving the world a glimpse of the indigenous culture of New Zealand, the Maori tribe. The mark, which the entire system is based around has been created to represent one of the Maori’s most famous contributions to the world, Poi, or fire dancing.
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Spring Portfolio Show
This piece represents the main promotional poster for The Department of Design's Spring Portfolio Show. This was a targeted marketing campaign directed towards design professionals, prospective students, and alumni. The campaign was developed around extensive research and data analysis for the purpose of promoting recognition of the Department of Design at CSUS. This concept was derived through the use of texture, an element common to all three disciplines, and extrapolated to reflect the modernity that each of these disciplines is moving towards.
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Titus Andronicus
These postcards were designed to promote the running of William Shakespeare's Titus Andronicus at The Berkeley Playhouse. Abstract photography of torn and mutilated paper was used as the main imagery for the set. The torn paper along with the striking colors were combined to evoke the same emotions represented in the play; mainly those of revenge, cruelty and honor.
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Diverge Magazine
This was a collaborative editorial piece aimed at the creative class. The purpose of this publication is to help define the identity of artistic subcultures in Sacramento. The premiere issue of this monthly magazine incorporated contributions of original artwork, photography and writings in order to create an informational and educational experience within the local artistic scene.
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CSUS - The Hornet
This is a series of section covers for the student run campus newspaper, The Hornet. Each of these covers was produced using original illustration, and printed in full color with a combined local and campus distribution of 26,0000 units. For the Spring Housing Guide cover design, I was awarded Excellence in Design from a national campus newspaper publishers conference held in San Francisco in the Spring of 2008.
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Einstein's Dreams Book
This book encompasses a single chapter from Alan Lightman’s book Einstein’s Dreams. The chapter depicted my book involves the concept of the passage of time and the unseen layers in the universe through with it passes. To represent this concept I created a 6 point star book, which allowed for twelve face pages, the same number as the hours on a clock. Along with this hand made marbled paper was used that helps to visually reinforce multifaceted layering, similar to what may be seen as a build up of sediment, over time. This book can be read as a normal book, page-by-page, or can be opened up and tied to create a three-dimensional sculptural star.
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Circadian Tea Packaging
A family of packages was created for Circadian Tea Company in an effort to re-brand their existing line of beverages. This new line of packaging was created with targeted color palettes, specifically for the purpose of eliciting the sensation of being able to taste the tea before actually drinking it.
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Eames Exhibition Poster
Just one from a series of exhibition posters created through an assemblage of materials designed by iconic innovators, Ray and Charles Eames. These promotional pieces re-purpose their work to reflect the Eames’ aesthetic values. In doing so the objective is to spur public interest, drawing patrons to the Crocker’s Exhibit.
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Heart of Darkness
A redesign of the entire book; from cover and table of contents to the interior layout. The purpose was to breath new life into this timeless classic in an attempt to draw in the younger generation of readers. The cover, which was redesigned with original photography, makes use of metaphores to illuminate the dark themes from the text, inviting us in for closer examination.
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Akzidenz Grotesk Poster
A poster designed to promote the Akzidenz Grotesk family of fonts. This poster showcases the differences between the modern incarnation of this 19th century Realist font and one that it helped inspire, Helvetica.
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