Queenstown 2018 Winter Olympics
This is the centerpiece for the whole campaign. This logo was derived from one of New Zealand's most famous cultural elements, Poi, or fire dancing. The circular motion combined with the warm colors evoke the feeling of watching a fire dancer, while at the same time conveying the warmth and progressive nature of the nation of New Zealand. This logo was imposed onto the main promotional poster, event posters, wayfinding systems, and many other related peices of collateral.
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Defiant Lines
This logo is meant to convey a sense of defiance. The ability to remain both ordered with tight control, while at the same time showing a penchant for breaking the rules.
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Fallen Monkey Media Productions
This mark was created for a local media start-up. The company had strong ideas about their identity and the direction in which they wished to go. This logo symbolizes their ideals and embodies the type of media they produce.
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Laguna Beach Art Store
Laguna Beach Art Store is known for their collection of pencils. They have a museum of pencils as a matter of fact. So with this in mind, we sought to reimagine their identity by incorporating the aesthetics of a pencil with the lifestyle of Laguna Beach.
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AntiCorp Clothing Company
AntiCorp Clothing Company is a small Sacramento based start-up with a strong socio-political stance on clothing and accessories. This company sought to buck the mainstream system of sweat shop and mass factory produced items, and bring the production of clothing back to the people. This mark is meant to feel both rebellious and sort of hand-made or rough hewn, just as hand-made clothing would.
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